Recent developments in information technology have transformed the way organizations conduct business. Today, companies are slashing costs using real-time electronic communications, improving customer intimacy by leveraging the Internet, and taking advantage of new business models such as distributed auctions and trading hubs. Yet many senior leaders lack the tools to assess and communicate the business impact that information technology can bring to their organization.
In this program, CIOs, CTOs, and senior general managers learn to identify, assess, and communicate the strategic competitive advantages enabled by information technology.
Content Overview
Strategic Uses of Information Technology takes a strategic, business-focused approach to information technology. The curriculum is non-technical and emphasizes frameworks for maximizing the value of an organization's existing information technology assets, as well as using information systems to reshape organizational strategy and culture. Recent case studies explore the best practices of top global companies that excel at creating value through information systems. Taking advantage of Stanford's position as the leading business school in
Key Takeaways
- Frameworks for identifying the business value and strategic impact of information systems
- New methods for integrating information technology into the structure and culture of an organization
- Best practices and business models that leverage Internet, wireless, and networking technologies
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